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Ideation is the process of creating new ideas. |
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Sources of Ideation: |
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Voice of the Customer is the method by which companies seek to understand their customer’s needs and then create products to fulfill those needs.
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" I don't want to build anything the customer does not want" Thomas Edison |
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Voice of Innovator is the method by which innovators bring new products & technologies to the market through their unique insights on what is technologically possible, often by understanding the latent (unmet & unsaid) needs that the customer cannot articulate. |
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" If you ask the customer what they want, they say a faster horse" Henry Ford |
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